Tuesday 18 October 2011

Magazine Terminology Glossary:

1. Alley: The space between columns within a page.
2. Banner: The title of the publication which appears on the cover of a magazine; usually containing the name of the magazine/publication and normally including the date, price and volume number. 
Masthead: Also another name for the title of the publication - however this is only the title; and does not include the date, price and volume number.
3. Byline: in newsletter/magazine layout, a credit line for the author of an article.
4. Camera-ready copy: final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board.
5. Callout: an explanatory label for an illustration, often drawn with a leader line pointing to a part of the illustration.
6. Facing pages: in a double-sided document, the two pages that appear as a spread when the publication is opened.
7. Font: a set of characters in a specific typeface, at a specific point size, and in a specific style.
8. Plug: A form of advertisement that is included to intice the reader - normally a feature on the cover of the publication that teases the reader with information on it's inside stories. Traditionally using the word 'PLUS' boldy to draw in the audience.
9. Puff: A peice of writing usually featured on the cover that is again used for promotional purposes - It is often an exaggerated phrase; or a free gift to the reader. It's intention is to call out directly to the reader.
10. Letterforms: the shapes of the characters.
11.Landscape: a page or layout that is wider than it is tall.
12. Logotype: a symbol, mark, or identifying name.
13. Column gutter: the space between columns of type.
14. Majuscule: a capital letter. Miniscule: a lowercase letter.
15. Nested stories: in newsletter/magazine layout, stories run in multiple columns at different column depths.
16. Resolution: the crispness of detail or fineness of grain in an image.
17. Scaling: reduction or enlargement.
18. Script: connected, flowing letters resembling hand writing with pen or quill.
19. Spread: in a double-sided document, the combination of two facing pages, which are designed as a unit. Also, the adjacent inside panels of a brochure when opened.
20. Subhead: a secondary phrase usually following a headline.

 

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