Music Magazine - Research into NME

Music Magazine Research:NME

The music magazine industry is in a very nice market – with the target audience being very small and the amount of music based publications limited in comparison to publications such as Fashion or Lifestyle.

One of the most iconic music magazines NME (new musical express) which was founded in 1952, and it almost the ‘leader’ in this industry and owns the title of being the most popular music magazine in the British music magazine industry.

NME started off as a music newspaper and then, during the 1980s, gradually started changing into a more glossier publication. It was the first british paper to include the singles chart, which was published in 1952.

Today, NME is known for it’s Punk Rock theme due to the writing of Tony Parsons and Julie Burchill.

In 1996 www.nme.com was launched, which now can claim to having 5 million users per month.

 

NME is published weekly at an average price of £2.20. NME magazine’s circulation figures have been continuously falling since 2003, perhaps due to the recession or competition from other music publications. Their total circulation to date is 33,875.

NME Magazine is now known as an almost brand – with the magazine being perhaps one of the least popular outlets. NME now host a hugely popular show and event called the NME AWARDS where they present awards to the best music throughout the year – with the winners being voted by the magazine readers.

NME.COM is slowly becoming more and more popular than the actual magazine publication itself; i feel this is due to the fact that the internet can offer you way more outlets and links to video; itunes; artists official pages and fan bases for example.
The internet is also a very easy to find and access database that for most is free - whereas a magazine you have to get to the shops and pay the price.


They also have ventured into tours in set arenas with new up-and-coming bands/artists to showcase their music to fans and the public. Published by IPC Media.