Rolling stone magazine is one of the most iconic American published music magazines around. Rolling stone magazine is a fortnightly published magazine that is focused upon Music, Liberal Politics and Pop Culture.
It was founded in 1967 by Jann Wenner who is still the editor and publisher to date.
Their total circulation is 1.4million.
Published by Wenner Media.
Rolling stone magazine is also known for it’s political coverage – especially when they produced this controversial cover featuring (a naked) John Lennon and Yoko Ono – I have recently found out that this cover was said to be taken either the day before or on the exact day of his assassination.
During the 1990s Rolling Stone changed it’s synergy to enable it to appeal to a younger and fresher audience – often focusing on famous actors, musical artists or celebrities.
Due to Rolling Stone now having such a well established brand image and an iconic Cover synergy – they are now on the of most popular and wealthy music magazines.
The covers featuring images of such recently famous and adored celebrities, artists and actors/actresses; have now become so popular that they are continuously made into posters (the majority of them framed) which can be hung in homes all across the world.
This is a very clever and simple way to advertise the magazine and it’s ‘brand’.
To show example of these ‘iconic’ covers such as the one above featuring John Lennon and Yoko; there were also over 30 covers that featured The Beatles, a cover featuring Janet Jackson, John Lennon & Paul McCartney, Jimi Hendrix and Eric Clapton.Rolling Stone now have a well established website:
RollingStone.com is (like with NME.com) slowly becoming a very popular site - though unlike NME it is not overtaking it's circulation of magazines. This could be due to the fact that Rolling Stone magazines are now seen to be very collectable - especially a cover that features a very famous and icon celebrity and/or music star.
Rolling Stone website has much to offer - articles, competitions, interactive features, links to websites - itunes, youtube, artists official website and fan bases, picture galleries of artists and an archive of previous Rolling Stone magazine covers.
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