IPC Case Study

This is my IPC Case Study research that i completed using the following links for researching information:
www.ipcmedia.com
http://www.ipcmedia.com/about/companyhistory/
http://en.wikipedia.org./wiki/IPC_Media

I used these to research into the company's history and all their publications.
I found out that IPC Media has been mainly associated with Lifestyle, Celebrity Gossip and Fashion/Women's publications. 
Their mens publications are:

Horse and Hound, NME, Country World, Rugby Life,  Nuts, Mousebreaker and Decanter.

The women's publications include: 

LOOK, Now, Chat, Woman, Whats on Tv, Tv times, Tv and Satellite week - These are the Mass Market Women's publications.

The Up Market Women's publications are:

Marie Claire, Instyle, woman&home, Essentials, Ideal Home, Livingetc and housetohome. 

IPC is an appropriate publisher for a new music magazine due to the fact that the company is always growing and adapting to the needs and wants of the times and the readers. They are also always looking for a gap in the market that the audience/readers are demanding for - like when they first published LOOK magazine - the first high street fashion and celebrity gossip weekly.


IPC media would be most likely to publish a mainstream/pop music magazine in contrast to the indie/rock/alternative genre that NME concentrate upon.


Bauer publication house would be more likely to produce a down-market music magazine.